the Be app – now available for Singapore!
In a little more than 50 years, Singapore transformed itself from a fledging island into a gleaming example of modernisation. It’s a metropolis brimming with enviable infrastructure and world-class financial services. The city-state’s reputation as a safe, clean and efficient nation is something the city worked hard to attain.
The radical metamorphosis of Singapore has led to a somewhat unfair reputation for being a boring, soulless playground of the rich. The truth is, Singapore continues to defy expectations even on this front. The city will swoon you over if you know where to look.
With the Be app, you won’t spend much time in the shopping malls of Orchard Road. For ambitious urban explorers, hungry to experience the world’s up-and-coming “destination neighbourhoods” before they get too big, our local Be app authors have carefully curated a perfect mix of well-known sights and hidden gems for a truly authentic experience. Local or tourist? It doesn’t matter. With so many sights, activities and stories, there is something for everybody.
From the once gritty industrial and now foodie neighbourhood of Jalan Besar to heritage shophouses hiding hipster cocktail dens in Tiong Bahru; for a change of scenery venture eastwards to the beaches and lush greenery of Changi and Pulau Ubin or explore Peranakan culture in Katong. We let you dig deeper than the sterile clichés and you’ll discover a Singapore more complex, contradictory and addictive than you might have imagined.
Every city in the Be app is categorised according to these neighbourhoods. Explorers can then do a deep dive on the establishments and institutions, and interact with locals that make up that neighbourhood’s personality. The Be app authors know the city by heart. We shed light on familiar landmarks and take you off the beaten paths to places that even Singaporeans don’t know about. We introduce the creatives, entrepreneurs, budding designers and young chefs that have gone out of their way to do something great in their neighbourhood.
Explore a different side of your city instantly. Avoid having to trawl through lists and lists of things to do. The Be app has weekly recommendations for everything, including the best parties, art exhibitions, cultural events and concerts. You’ll never have to worry about “FOMO” again.
The Be app is an immersive mobile app platform designed to help adventurous spirits instantly navigate a wealth of curated travel and local content with an expert lens. Both inspirational and informative, the Be app includes interactive maps, simple add to ‘your favourites’ features and powerful filtering tools, making it perfect for planning a trip and on-the-ground exploring.
Unlike traditional printed guides, our hand-picked locations and events are constantly kept up-to-date. We won’t guide you to places that may have shut down or changed locations. The Be app authors distilled throngs of research into pocket size information that are easy to read on the go.
what’s your #planbe?
A recent Skift report indicates that 63 percent of consumers look to social channels before booking a vacation or an activity. The Be app envisioned to leverage its local knowledge about Singapore and other Asian cities to create a standalone platform that meets the expectation of socially connected travellers. As people continue turn to social media first for recommendations, the Be app provides access to the best shared experiences anytime, anywhere.
The first-ever independent neighbourhood and events guide for Asia, the Be app Singapore is now available for free download on iOS and Android. Manila served as its maiden guide and the Be app team is also working on Bangkok, Hong Kong, Tokyo and Kuala Lumpur.
We carefully designed the Be app to bring you the stories behind the glimmering façade of Singapore. Our advocacy is to bring locals and travellers together so that they become the life and heart of the city, more than the usual attractions. We hope that the Be app will help you see the Lion City in a new light, learn a thing or two, and come to love the city as we do.
Singapore surprises. Let’s explore!
We would appreciate if you can help us spread the word and share the Be app for everyone to enjoy. If you have any questions or require information on sponsorship, contributions and partnership opportunities, please don’t hesitate to contact us at firstname.lastname@example.org.
Check out our Singapore video: